Find Out The Best Review Platforms
When used correctly, review platforms can have a significant impact on generating traffic and conversions for your brand.
A positive review or, even better yet, several good reviews! A review is a seal of approval for a product or service and tells potential customers that it is worth their time. This is crucial for online sellers as it validates the product or service, especially when optimizing appearances in search engine results pages (SERPs).
How influential will customer reviews be? According to Podium, 93% of customers believe online reviews have an impact on their purchase decision. This makes it vital for companies to interact with review sites.
We need to consider the SEO implications of reviews. Reviews have a lot more to do with customer influence than reviews. We should also look at how Google uses them. What platforms to concentrate on and what effect they have.
Richard Baxter’s study measuring click-through rates shows the impact reviews have on customers driving to your website. A meta description that included a review-rich excerpt (ie. The meta description with stars included in the description had a click-through rate of 26.32%. However, the click-through rates for the other descriptions (with informative and sales-driven words) were 21.52% and 14.93%.
Reviews are essential in search results for your brand. Here are some ways to do it.
Google review sites associated with this site:
The platforms to be aware of when choosing an integrated review platform are those that have relationships with Google. These sites act as sources for feedback’ to Google when determining reviews and ranking your business in the SERPs.
- ECa a
- Feedback Company
- Shopper Approved
- Trusted Shops
- Verified Reviews
The review sites you want to focus your efforts on maintaining from this list will only be those in the regions where your business is active. We are left with these sites if we remove the UK sites from Google’s associated list:
Google My Business profiles with positive reviews can have a significant impact on the health and visibility of local businesses. Google will use signals from these review sites to determine SERP position, rating and ranking. However, businesses should still engage with Google reviews, Facebook reviews and other independent review platforms.
BoConcept is a furniture store. Three points are dedicated to rating the company in the SERP listing for a brand search for “BoConcept Glasgow”. One is in the results as a rich-snippet from Facebook reviews and two are within the Google My Business profile. These sections include Google reviews at top and rankings from independent review sites that Google has pulled.
If you were to look for this shop, your eyes would be drawn to each one, which will influence your immediate impression of it.
Apart from Facebook and Google reviews, which are the standard platforms for businesses to encourage customer feedback, Houzz provides a more targeted result for the BoConcept homeware and furniture niche. Google will likely be able to identify similar platforms that cater to your niche and offer a different listing.
Which are the top review platforms for SEO?
In a post on the SEM Rush blog written by Jason Barnard, the top review sites for SEO visibility were highlighted measuring the number of keywords that the platform ranks for, the traffic this generates to the site and their SEO rank (SEM Rush measure)
Trustpilot was ranked the most popular https://overeview.io platform by research. This is because it allows customers to leave reviews and increase brand visibility on websites. These review sites are all associated with Google. Trustpilot has the highest visibility for SEO. However, being listed on each platform and getting reviews will make you a Google My Business member.
Optimize eCommerce product pages by using reviews
An eCommerce site can pull through reviews from individual product pages to be included on the search engine result page. This is a great way for your site to stand out among the other results in organic search.
The below example shows the product listing of robin food from the garden wildlife supply company, Ark Wildlife. You can see that the Google listing has included the review star rating along with other information. It’s great for attracting attention and displaying positive reviews.
Two things are required to do this:
- You can feature one of these review platforms on your product page. This should be one platform for all of your products.
- Product schema markup: This tells Google that the page you are referring to is a product page. It will then treat it accordingly in Google search results